TouchMagix Preview
Indian advertising industry is being driven by rising consumerism and the entry of global brands. There has been Digital and Graphic Innovation in Outdoor (out-of-home advertising) and In Mall Advertising. Yesterday I happened to visit one of the famous malls of Bangalore, where I saw this type of advertising. This was once again one of the unique things seen by me, which made me to explore it.
Interactive floor is a next generation digital media that engages consumers in a whole new brand experience that involves interaction. It is a stunning interactive visual display system for show-stopping interactive advertising and entertainment in public spaces. This can be used on floors, walls or any surface where dynamic multimedia interactive visual displays! It engages patrons with an interactive floor, interactive table, interactive wall, interactive bar, interactive counter, interactive screen or interactive window. In this type of advertising projector, motion sensor and software are used. Whenever the user’s passerby, the motion sensor detects them and interacts with them.
This medium is ideal for In Mall/ Airport Advertising. The mall goers generally are in leisure during their visit to the mall; hence anything innovative and digital would attract their attention and help in registering the brand in the minds of the consumers (high brand recall levels).
This also creates memorable interactive experiences in retail stores, hotels, restaurants, casinos, trade shows, museums, science centers, sports arenas, launch party event or any public space. Anything is possible, from an interactive floor projection, to an interactive wall map to interactive video games. One can choose from various templates and it actually depends on how creative one wants to get.
Various companies have used Interactive floors and some of the big names include Microsoft, Coke, BMW, Kingfisher first and Nokia.
The various advantages of Interactive floors are:
1. Attracts customers
2. Ensures customer engagement
3. Better brand retention in the minds of customers
4. Top of the mind recall
5. Opportunity to innovate
6. Enhance perceived value of the brand
In short I would say Drive Interactivity and engage with target consumers using the platform of Digital Media.
Click here to visit Company website.
To watch another video click here.
Interactive floor is a next generation digital media that engages consumers in a whole new brand experience that involves interaction. It is a stunning interactive visual display system for show-stopping interactive advertising and entertainment in public spaces. This can be used on floors, walls or any surface where dynamic multimedia interactive visual displays! It engages patrons with an interactive floor, interactive table, interactive wall, interactive bar, interactive counter, interactive screen or interactive window. In this type of advertising projector, motion sensor and software are used. Whenever the user’s passerby, the motion sensor detects them and interacts with them.
This medium is ideal for In Mall/ Airport Advertising. The mall goers generally are in leisure during their visit to the mall; hence anything innovative and digital would attract their attention and help in registering the brand in the minds of the consumers (high brand recall levels).
This also creates memorable interactive experiences in retail stores, hotels, restaurants, casinos, trade shows, museums, science centers, sports arenas, launch party event or any public space. Anything is possible, from an interactive floor projection, to an interactive wall map to interactive video games. One can choose from various templates and it actually depends on how creative one wants to get.
Various companies have used Interactive floors and some of the big names include Microsoft, Coke, BMW, Kingfisher first and Nokia.
The various advantages of Interactive floors are:
1. Attracts customers
2. Ensures customer engagement
3. Better brand retention in the minds of customers
4. Top of the mind recall
5. Opportunity to innovate
6. Enhance perceived value of the brand
In short I would say Drive Interactivity and engage with target consumers using the platform of Digital Media.
Click here to visit Company website.
To watch another video click here.
Posts
gud info kunal... :)
ReplyDeletekeep posting more like this...
great write up
ReplyDeletea suggestion please
if u can compare the older methods of advertising with the new techniques and their pros n cons then it would be really great for all the readers
A nice informative post Kunal..
ReplyDeleteWell guess its again another new strategy to attract the customers, not only the potential and loyal customers but also those who can be converted from non users to users of that particular brand...
Thanks to all of you.
ReplyDeleteI was astounded when i had a discussion reagrding the same with the General Manager-Mall Operations as he said that "This type of advertising is not successful in India. This was launced in India about two years back, but hardly is seen anywhere". That was his perseption. It again depends on what products should be advertised using this way. In a time to come this should be successful.
Good post buddy. I think it caters to kids and kids alone. Think of the clutter it would have if groups of people keep tapping their feet at Big Bazaar. On the other hand can be rally helpful in airports or lifts?
ReplyDeleteThanks Mr.Vamshi. Yup each one have different perceptions of the same and yes its a good way to cater to the kids, no doubt about it.
ReplyDelete