Advertise using Mommies Day

I was casually reading a news paper on Mother’s Day and suddenly one Ad caught my attention which said Gift your father a new mother, this mother’s day! I was stupefied……..

The western culture has impacted Indian culture to a great extent in many ways and one such way is celebration of Mothers day. The practice of celebrating Mother's Day is a relatively recent tradition in India, which was first established in USA in the early 20^th century. Cultural values have changed due to Globalization, liberalization and the first thought that went into my mind was that these types of advertisements are not suited in India, but in western countries.

Then I reckoned what the ad actually wants to convey. As this was a fitness company, they wanted to convey the meaning that, give your mom a proper figure, wherein dad gets impressed. The ad also conveyed some free offers for mother’s saying it as exclusive limited period Mother’s day offer.

This type of advertisement is targeted only towards Mother’s making proper use of the situation i.e. Mother’s day.