Monday, May 18, 2009

Bell of satisfaction


Surprised as to what is this? Think……

There has been a lot of impact of western culture to India and one of them is Pizzas, which is a world popular dish of Italian Origin and Pizza hut which is one of the flagship brands of Yum! Brands, Inc., is the world’s largest pizza chain which is spread across 91 countries.

Long time back I had been to one of the Pizza Hut’s dine in restaurant in Bangalore and saw that they have this system, going of a bell that you are supposed to ring, on your way out, if you liked the food. So then all those eloquently-speaking-English Pizza Hut guys in red say out loud, 'Thank You', which like reverberates as much, if not more, than the bell that preceded it. They might be taking an order from you, but they will turn round in the direction of the bell and take a second to enthusiastically-shout-out-loud Thank You.

When the customer sits in the restaurant and looks at the other person ringing the bell, he might also feel like ringing the bell if he is satisfied of the food and service. When the customer rings the bell, he gets the centre of attraction which actually makes him feel momentous and he carries great experiences of Pizza Hut with him.

I liked this system of Pizza Hut very much which not only satisfies the customers, but also attracts the customers towards it. The best part of this is that the investment here is only a bell and one second of those Pizza Hut guys, but the returns to Pizza Hut is much more than its investment.



1 comment:

  1. I remember this one. Loved it. Saw kids asking for a re-ring and the response was the same. Keeps kids asking for more. Repeat customers, loyalty and end with a bang.

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