Ad War In Affordable Housing Begins

All of a sudden, in the world of realty, affordable housing has become hot - and true to that proposition the segment has triggered informal marketing blitz. I had mentioned about the affordable housing of TATA's in my previous post. Just two days after Purvankara Group's subsidiary Provident Housing Limited announced the launch of Welworth City on Doddabalapur road, another firm has launched an advertisement (ad) campaign - which seems to target the prospective buyers of Welworth. Confident Group, a well known, realtor in City, has made statements like: 'an affordable home must also be in an affordable location', and said Sarjapur is a better location than an area 30 kilometres from Bangalore, hinting at the distance of the Provident project. The ad said your home (for the middle class) needs to be close to your day-to-day requirements. 'Will you change your office or your children's school just to accomodate into an affordable home?' it asked. These days, most of the big names in the real estate sector are eyeing affordable housing business and have woken up to the potential of the middle class in the middle of a slowdown. By using such marketing gimmicks, they aim to attract potential buyers.

To read What males affordable homes affordable Click here.

Value of Time

"Yesterday is a cancelled cheque; tomorrow is a promissory note; today is the only cash you have-so spend it wisely" - Kay Lyons

Imagine there is a bank that credits your account each morning with Rs.86,400=00. It carries over no balance from day to day. Every evening deletes whatever part of the balance you failed to use during the day.
What would you do? Draw every Rupee right.

Each of us has such bank. Its name is "TIME". Every morning it credits you with 86,400 seconds. Every night it writes off, as lost, whatever of this you have failed to invest to good purpose.
It carries over no balance, no overdraft.

Each morning it opens a new account for you. Folks, there is no tomorrow, you must live in the present on today's deposit. Invest it to get maximum happiness, Success and health. The clock is running. Make the most of it.

• To realize the value of one year ask a student who had to repeat his class again because he couldn't put in efforts to clear his exam.
• To realize the value of one month, as a mother who gave birth to a premature baby.
• To realize the value of one week, ask the editor of a weekly.
• To realize the value of one hour, ask the lovers who are waiting to meet each other.
• To realize the value of a minute, ask the person who missed the train.
• To realize the value of a second, ask the person who barely avoided an accident.
• To realize the value of one thousands of a second, ask that Olympic athlete who just missed out on his gold medal.

Time waits for no one. Treasure each and every moment.