Nowadays we can see that Indian Premier League T 20 matches have attracted many masses towards it since it started on April 18th 2009 and the advertisers are advertising during these matches, to take advantage of this situation. In fact the viewership of Indian Premier League matches is so high that the amount of eyeballs a single IPL match gets is more than what Sania Mirza, for example, gets through the entire year of playing.
It is said that Film stars command a bigger premium when compared to Cricketers and Aamir Khan who is known as Mr.Perfectionist is ruling as the highest paid brand ambassador who apparently commands Rs 10 crore (Rs 100 million) who believes in quality work in whatever he does, while Sachin Tendulkar and M S Dhoni get around Rs 5 crore(Rs 50 million).
One more interesting fact what i read was that their prices vary depending upon the brand and product category like for example a mobile phone brand would pay a premium to a male icon. Similarly, colour cosmetics' brands would pay female stars more.
Among female stars, Genelia D'Souza is said to be getting more than some of the established ambassadors.
India's hot ambassidors as of today are Amitabh Bachchan, Sachin Tendulkar, M S Dhoni, Aamir Khan, Aishwarya Rai and Shah Rukh Khan.
Read the complete article here.
It is said that Film stars command a bigger premium when compared to Cricketers and Aamir Khan who is known as Mr.Perfectionist is ruling as the highest paid brand ambassador who apparently commands Rs 10 crore (Rs 100 million) who believes in quality work in whatever he does, while Sachin Tendulkar and M S Dhoni get around Rs 5 crore(Rs 50 million).
One more interesting fact what i read was that their prices vary depending upon the brand and product category like for example a mobile phone brand would pay a premium to a male icon. Similarly, colour cosmetics' brands would pay female stars more.
Among female stars, Genelia D'Souza is said to be getting more than some of the established ambassadors.
India's hot ambassidors as of today are Amitabh Bachchan, Sachin Tendulkar, M S Dhoni, Aamir Khan, Aishwarya Rai and Shah Rukh Khan.
Read the complete article here.
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