National Insurance Company ushers in change with a new logo

For 103 glorious years, National Insurance Company has been meeting the non-life insurance requirements of customers with innovative, customized policies that cater to specific needs. Today, they are India’s second largest general insurance company, offering over 200 policies to more than 13 million policyholders.

They have always believed that every policy should be as unique as the person who needs it. As customer needs have evolved over time, they too have embraced change to ensure continued personalized service. Stemming from a core value of simplicity, they are introducing Customer Service, Product Development and Strategic Alliances initiatives to further improve their services.

The new identity, a simplified version of the existing peacock form, evokes the new company philosophy – THODA SIMPLE SOCHO. The visual identity is based on the main graphic element of the existing logo - a triangular form in deep blue. The new peacock form suggests boldness and pride, elevating the image of National Insurance for internal people and external customers. The TRIANGULAR PEACOCK form is unique to make National Insurance stand out amongst other companies in insurance category. A second shade of blue is introduced to make the identity cheerful and young. The new corporate identity system is flexible so that it lends itself in different application in a seamless manner.

National Insurance have embraced change and simplified their processes to meet customers’ requirements at all times. Simplicity is now part of their progressive stance which starts with their new look. It is a small part of the many changes that they have put into action, to provide customers with prompt and hasslefree services ... the simple way.