Nano bookings and advertisements

Now one can book the car that has almost everything, for almost nothing. Yes I am talking about Tata Nano. Just by paying Rs.2,850 the car can be owned by anyone of us. If the name is chosen for allotment, then on allotment many banks are offering loans at attractive interest rates (terms such as Nano Banking have sprung up). Suppose one does not get an allotment of the car, he/she can retain the booking and enjoy 8.5% interest on the booking amount. This has made it easy for people to think and go ahead to buy the car. People who could not imagine traveling by a car can think of owning a car now. Even cobblers, bus drivers etc have gone ahead and filled the application to buy the car. Now Nano are also accepting Corporate and bulk bookings.

Some days back, I was wondering seeing full page advertisement of Tata Nano in Times of India. Already Nano is a world famous car and is very popular, but still I see TATA spending huge amounts on advertisement. Many banks are using Nano and advertising themselves, wherein Nano is getting free advertisements, though it will benefit the banks as they will finance and earn interest on the money lent. Exact advertising spends by Tata are not known, but industry sources say that Tata Motors may initially allocate Rs 30 Crore (Rs 300 million) towards advertising and promotions in the first year.After seeing the print ad of Tata Nano, I felt that Tata wanted to highlight the features of the car like body color bumpers, front fog lamps, spoiler, Power windows, AC with heater, central locking as Tata Nano is known as the World’s cheapest car. Being low priced it is also providing good features attached with it and this is what it wanted to convey to the masses. In short I would say Nano is a Value for Money car.

Read more:

http://www.lbhat.com/advertising/does-tata-nano-need-print-advertising/

http://business.rediff.com/report/2009/mar/24/nano-ad-budget-for-the-nano.htm

Source: Times of India/Business Line