According to aMap (online ratings agency) data, 48 million viewers watched the seven matches on SET Max compared with 46 million viewers for the eight matches in IPL last year.
This is significant for the media agencies who buy on-air advertising spots based on the reach of a programme and how many viewers watch it.
According to the data, advertisers have consumed around 245 minutes (about four hours) of on-air advertising time during the seven IPL matches played so far, totaling to about 21 hours of playing time.
“About 20 minutes of advertising per 60 minutes of content is good. This shows that advertisers’ faith in IPL’s viewership is holding, at least for now,” said a senior executive working in a leading media agency in Gurgaon.
According to the data, the fifth IPL match between Bangalore and Chennai generated the highest rating of 4.7 per cent in cable homes among the seven IPL matches played so far and among the age group of 15 years and above, across six metros.
“Cricket is a high-stakes game and generally advertisers tend to take a long-term view while buying on-air ad spots. It’s still early days and we hope that the ratings will pick up as the tournament progresses. Rain interruptions, too, have contributed to a dip in the ratings,” said Ravi Kiran, CEO-South Asia for Starcom MediaVest Group, a leading media agency.
SET Max executives are hopeful too. “We are happy with the viewers’ response so far,” said a top executive of SET Max requesting anonymity.
The IPL Twenty20 format cricket tournament is currently underway in South Africa, after it was shifted out India due to security reasons in March. That time we were doubtful weather IPL will be a hit this time. As of now yes. Lets wait watch and see what happens in the coming days to come.
There are 59 scheduled IPL matches this year and a lot of money is expected to generate from this IPL.
Has Recession hit IPL? I Doubt.
This is significant for the media agencies who buy on-air advertising spots based on the reach of a programme and how many viewers watch it.
According to the data, advertisers have consumed around 245 minutes (about four hours) of on-air advertising time during the seven IPL matches played so far, totaling to about 21 hours of playing time.
“About 20 minutes of advertising per 60 minutes of content is good. This shows that advertisers’ faith in IPL’s viewership is holding, at least for now,” said a senior executive working in a leading media agency in Gurgaon.
According to the data, the fifth IPL match between Bangalore and Chennai generated the highest rating of 4.7 per cent in cable homes among the seven IPL matches played so far and among the age group of 15 years and above, across six metros.
“Cricket is a high-stakes game and generally advertisers tend to take a long-term view while buying on-air ad spots. It’s still early days and we hope that the ratings will pick up as the tournament progresses. Rain interruptions, too, have contributed to a dip in the ratings,” said Ravi Kiran, CEO-South Asia for Starcom MediaVest Group, a leading media agency.
SET Max executives are hopeful too. “We are happy with the viewers’ response so far,” said a top executive of SET Max requesting anonymity.
The IPL Twenty20 format cricket tournament is currently underway in South Africa, after it was shifted out India due to security reasons in March. That time we were doubtful weather IPL will be a hit this time. As of now yes. Lets wait watch and see what happens in the coming days to come.
There are 59 scheduled IPL matches this year and a lot of money is expected to generate from this IPL.
Has Recession hit IPL? I Doubt.
Source: Business Standard
Posts
No comments:
Post a Comment